Client-focused strategies to enhance revenues, drive new and repeat business, and delight your customers

6. Measure & Refine

You started out wanting to improve your Customer Experience. So how do you know when you’ve done that? First of all, it’s by realizing that the Customer Experience is not a “soft” deliverable. It can be measured, and in very specific terms. Once we have metrics and a baseline in place, we continue measuring success against progress, and this gives us an even greater opportunity to refine our methods, tactics and strategy to respond to feedback.