Why Your customers don’t Trust You

I got a check in the mail, it was from my cable company, they reimbursed me (without my asking) for all the times my service went out. I was happy they did this until of course I woke up and realized it was a dream.

Getting customers to a place where there is emotional trust doesn’t happen by accident, there is a way to begin building trust.

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We live in the age of the consumer as well as the age of available information. The combination of those two transformations has given us a customer base that is more empowered than ever, and an environment in which a single poor customer experience is magnified many times over through social media. It's easy for a customer to find information about your company and your product, and more to the point, it's easy for them to find out how you stack up against the competition. Every company wants to find new customers, but in this environment, having a strategy for retaining your existing ones is just as important. Having a great product or service is just part of that strategy. It starts by realizing that everyone in your company – not just your call agents – needs to embrace that customer mindset. Once you realize that Customer Experience involves everyone, from the CEO down to the guy who sweeps the floors, the next step is to understand your goals. The purpose of BetterXperience is to delight the customer, but why? You delight your customers from every direction and from every employee, because by transforming the customer experience, you accomplish three things: You drive new business, you retain existing clients, and you drive measurable growth and profitability. It's that simple. BetterXperience helps your company understand precisely what that means and how to execute it.

Why Your customers don’t Trust You

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Why Your customers don’t Trust You

Recent Press

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