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The real reasons for customer break-up

  • November 6, 2015

In the course of having dinner with a good friend of mine, he said many years ago that someone told him the reason most relationships fail is because of unmet expectations. I have been thinking about that quote for weeks and this very short video captures that sentiment: Too often, customers play the girl who […]

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The Myth of the Empowered Customer

  • November 4, 2015

We are supposed to be in the Age of the Empowered Consumer — because the all-powerful consumer is in the driver’s seat. The consumer has unlimited information literally at her fingertips anytime, anywhere – for almost no cost. The almighty consumer will know it all, heck there will even be corporate Edward Snowden-style leaks to […]

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