Client-focused strategies to enhance revenues, drive new and repeat business, and delight your customers


My name is Amas and I’m a Metricaholic!

  • December 24, 2015

If you have spent a day in corporate America, you know better than to even question the truism, “If you can’t measure it, you can’t manage it.” Apparently, the contact center industry decided to make this mantra a religion and worship at the temple of measuring every single thing. Almost every practitioner I meet feels […]

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It’s time to stop interrogating customers Part II

  • December 22, 2015

My disdain for customer interrogation is articulated here in an earlier post. There’s almost no value to anyone in these interrogations, if there is still a defense, it is that our security is at stake or is it. What you tell your customers is that interrogations is the only way to authenticate a customer who is on […]

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In Defense of Automated Systems (IVR)

  • November 10, 2015

As a customer I am always looking for the most painless route to get what I need from companies I do business with. While automated systems can get a bad rap, I have argued for years that automated systems (when built correctly) are usually EASIER than interacting with humans for many routine interactions.   Last […]

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Customer Wait Times Don’t Matter

  • November 6, 2015

Ask any customer facing professional what they are most worried about and customer wait time will be top of mind. While overly long wait times can be a driver of dissatisfaction, truth is customers don’t mind “just enough” wait time, in fact almost anything beyond that has no return on investment. The trick is finding […]

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